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71 Creating Architectural Identity

» » Utilize more creative, aesthetically pleasing sign approaches such as backlit, three dimensional pin mounted letters, more interesting letter types, or introduce artistically developed logos into the sign composition where possible.

» » Integrate more creative use of windows in interesting patterns or clusters, Use projected windows, enhanced louvers, wall lighting, wall lighting fixtures, penetrations, creative security camera applications, vents or sunscreens and other energy saving devices.

» » Exterior, free standing walls that enclose outdoor storage or other functional exterior areas can become architectural features to enrich the building’s exterior through creative design approaches. Since these walls do not have the same functional responsibilities as building walls, they are more free to be curved, sculpted, patterned with penetrations, and colored at a lower cost.

» » Some flat roof areas near the perimeter can have rooftop equipment locations with architectural screens as part of the façade’s design composition to create interest and to vary rooflines.

Office components of larger buildings should receive additional architectural focus.