Steve Cashman sat in an urgent care on a Saturday afternoon, fuming. His daughter’s ear had started hurting after a day of jumping in and out of the swimming pool, and when the physician finally came out, he took one look in her ear and told them the obvious—she had swimmer’s ear. Cashman paid $150 and walked out shaking his head.
“What I found was that basically an urgent care is about like running a hair salon,” he says. “You rent a building, and you get some staff in there, and there isn’t real ingenuity to it, there isn’t any real efficiency to it.”