12
SHIER RINGS ROADWAY CORRIDOR CHARACTER STUDY
Internal Influence
External Influence
Corridor Character | Analysis
WEAKNESSES
• “The land uses feel disjointed and are sometimes
incompatible.”
• “The more serious traffic concerns are west of
Avery Road.”
• “The existing character may deter new tenants and
developers from choosing to develop in this part
of Dublin.”
• “There are cheaper rents outside of the Shier Rings
Road corridor and outside of city limits.”
• “There are more cost effective places to develop.”
• “Some owners of larger parcels of land are sitting
on property and are not pursuing development
opportunities.”
• “Some of the City’s zoning regulations limit
development potential of key sites, such as tree
preservation and replacement, and landscaping
requirements.
• “Certain businesses are not likely to locate in
the study area because it is not primed for
manufacturing. There are better spaces elsewhere
in the city.”
• “New higher density, commercial and industrial
development on the north side of Shier Rings Road
is concerning to existing residents on the south
side of Shier Rings Road, east of Cosgray Road.”
• “The intersection of Shier Rings Road and
Avery Road is congested at times due to school
bus traffic and high volumes of left-turning
movements.”
• “The intersection of Shier Rings Road andWilcox
Road is slightly offset and creates some challenges
for motorists turning onto Shier Rings Road.”
• “New medians and roundabout intersection
improvements will make access to existing
development challenging.”
THREATS
• “A wider road with a center left-turn lane would
help Shier Rings Road feel more ‘Dublinized.’“
• “Emerald Parkway is a good example of a
‘Dublinized’ roadway, and Shier Rings Road should
feel more like that.”
• “More manicured landscaping should be provided
to enhance the appearance of the roadway.”
• “Complete bicycle and pedestrian facilities should
be available.”
• “The zoning regulations have vague architectural
guidelines. Additional clarity would make the
development process easier.”
OPPORTUNITIES
STRENGTHS
• “Property owners have good relationships with
one another and with the City.”
• “The community takes pride in this area.”
• “There is good access to the freeway for truck
traffic.”
• “The industrial character is appropriate to this part
of the city.”
• “The area is ideal for corporate offices and
facilities.”
There was general agreement among all stakeholders
that the Shier Rings Roadway Corridor feels disjointed
and rural in character, as opposed to the more formal,
manicured appearance visible along Emerald Parkway.
Similarly, only portions of Shier Rings Road have been
improved to City street design standards including
pedestrian and bicycle facilities and curb and gutter
treatments - such as at the intersection with Emerald
Parkway.
There were mixed feelings about the appropriateness of
bicycle and pedestrian facilities. Those in favor of bicycle
lanes and shared use paths thought they contribute to a
positive, “Dublin-like” character and identified that there
are already cyclists and pedestrians using the road that
need more complete and safer facilities. Others stated
that this area (particularly east of Avery Road) is primarily
industrial in character and roadway accommodations for
trucks and larger vehicles should be prioritize.
CONCLUSIONS
The stakeholder interviews indicate that the Shier Rings
Road corridor must be characterized by the following:
1. A clear transition between land uses;
2. A balance of development aesthetics that transitions
in character and scale between existing residential
neighborhoods and new and existing commercial
development;
3. More manicured landscaping to provide character as
well as buffer existing residential development from
commercial and industrial uses;
4. Access appropriate to the predominant land use
character in each portion of the road corridor; and
5. Roadway sections that include the pedestrian and
bicycle facilities, tree lawns, curb and gutter that are
consistent with Dublin’s most prominent commercial
roadways such as Emerald Parkway and Avery-
Muirfield Drive.
The consultant and City staff project team appreciated
the thoughtful feedback shared by stakeholders who
took the time to attend interviews and public open
house sessions. These comments were used to formulate
the final plan recommendations.
A “SWOT” analysis is used to measure the
Strengths
,
Weaknesses
,
Opportunities
,
and
Threats
of a project. Conducting a
SWOT analysis helps identify key project
issues and opportunities. The consultant
team conducted a SWOT analysis for the
Shier Rings Road corridor with stakeholders
and the City’s staff.
Strengths
measure existing characteristics
that give the Shier Rings Road corridor an
advantage over other locations.
Weaknesses
are existing conditions
&
perceptions
that
could
inhibit
development.
Opportunities
are ideas & enhancements
that could transform the Shier Rings Road
corridor in an advantageous manner.
Threats
are external elements or
perceptions that could present problems
for growth and development.
WHAT IS “SWOT” ANALYSIS?
