Page 46 - parks-master-plan

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comprehensive program analysis before implementation.

These guidelines include the following:

• Define and analyze the philosophies concerning the financial commitment by the City toward recreational programs and services.

• Develop criteria for targeted

programs and services recovery rates.

• Define the direct and indirect costs associated with all programs and services.

• Develop pricing strategies for delivery of programs and services, such as prime time vs. non-prime time hours, in- and off-season rates, location, participant age, program life cycle, participation levels and incentives.

• Develop a universal process to determine the actual program costs to include direct and indirect costs, instructor/staff pay, program administration, supplies, facility expenses, support staffing and

facility maintenance.

• Develop a comprehensive fair share principle to determine subsidy expectations that align with the organizational philosophy.

• Establish a refund policy for every service and program.

Marketing

The primary marketing tool for advertising and promoting the City’s recreational offerings has been the distribution of the seasonal program guide. This guide is published three times per year and is distributed throughout the

community. Over the past few years, the City’s website and online registration system have become a preferred method by patrons, and recent technology advancements have allowed quick and economical access to the customer base. In order to effectively market the City’s offerings during times of such technological transitions, it will be necessary to develop a marketing plan that will serve the division as a whole.