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Policy 1: A division-wide marketing plan will be developed to align with philosophies, resource allocation, marketing-related policies and procedures, and strategies for individual program areas and services.

Issue

• The division must develop consistent management practices that outline strategies on various administrative levels to be more proactive in managing services.

Strategies

• Specify unified standards to ensure unified branding incorporation in promotional pieces.

• Create a separate marketing budget, outlining objectives and timeline.

• Develop detailed marketing strategies related to program area objectives.

• Broaden the promotion scope from program-specific messaging to the benefits of active involvement in recreation programs.

• Brand Recreation Services as the source for leisure experiences with outcomes that address social, individual and economic benefits.

• Consider marketing materials in multiple languages to better serve the community.

• Develop evaluation tools to measure marketing success.

Policy 2: The division must design and administer comprehensive evaluative processes to chart success related to community expectations, division-wide goals, program area objectives, and individual program success.

Issue

• There is no formal and universal process to establish and measure specific standards of accountability.

Strategies

• Deliver two separate, consistent evaluation procedures for every program, service and activity: participant-based evaluation and administration-based evaluation.

Policies, Issues and Strategies