6
ThePresidentsCupPlaza
TheCityofDublindedicated theupper plazaat BriHi Square
inHistoricDublin inhonor ofThePresidentsCuponSept. 12, 2013. Tocommemorate theevent, aplaque
wasplacedon theplaza reading: “Homeof theMemorial Tournament since1976and theonlycity in the
world tohost threeof golf’smost prestigious international team,match-playcompetitions: TheRyder Cup
1987, TheSolheimCup1998andThePresidentsCup2013. TheCityoffersour appreciation to JackNicklaus
for his vision, leadershipanddetermination.”
Welcoming the
World toDublin
Welcomingour guests and
demonstratingpatriotism,
Americanflags andDublin, Ohio,
USAbannersweredisplayed
on the four bridges including
Interstate270andEmerald
Parkway. Lamppost banners
linedBridgeStreet andMuirfield
Drive. And redandgoldmums
wereplantedanddisplayed
throughoutDublin– in the
City’s entryway features, parks,
medians, at theentrances to
Dublinneighborhoods and
throughout thebusiness
district inHistoricDublin.
MarketingandMedia
Fanswereencouraged
to showDublinpridebyadding#dublinohio, #prescupand
#dublinishome to their photos andpostings via their Instagramand
Twitter accounts. The resultswereautomaticallyuploaded toSeen,
avisualmarketingplatform,where5,700photoswereuploaded
witha reachof 52millionamongTwitter and Instagram followers.
With theworldof golf shiningonDublin, Ohio,wecaptured the
attentionof regional, national and international businessdecision
makers througha targeteddigital advertisingmediabuywith
NBCSports.MSNBC.comandGolfChannel.com. Themessage -
Dublin is aworld-classdestination todobusiness.
Local print ads appearedaswell. Thefirst“WhereChampions
Reside”ad featured JackandBarbaraNicklaus. And following the
tournament, full page thank youads appeared in theDublinVillager
andTheColumbusDispatch.
Economic impact
$22million
indirect consumer spendings
CharitableDonations
Global reach
$5.1millionwas
contributed
tocharitable
causesas chosenby theplayers.
Thisevent isunique in that there is
noprizemoney for theplayers; rather
themoniesareallocated tocharities
of theplayers’choice.
totalworldwide reach innearly
805millionhomes
and
224countries;
44.2million
domestically reachedover fourdays
of tournament telecast
Mediacoverage
Regional collaboration
567
registeredmedia in
attendance representing
167
mediaoutlets,
18,656
articles,
$1.17million
inestimatedmediavalueand
71.2million
impressions
Socialmedia
reached
1.3million fans
during tournamentweek
Overnight stays
6,100Dublinhotel
roomnights
secured–
largestonemonthbed tax revenue
generationever
unprecedented level demonstratedby
theCityofDublin, StateofOhio, Cityof
Columbus, FranklinCounty,Delaware
County, ColumbusPartnership, Columbus
2020, JobsOhio,TheOhioStateUniversity,
ColumbusCouncil onWorldAffairs,
ExperienceColumbusandPortColumbus
InternationalAirport
The
Presidents
Cup2013
by the
numbers
